#Ag cook 7g Pc#

Were this the work of a producer without the skill and experience that Cook has, 7G might have come off as someone toying around with a newly purchased DAW and being fascinated by the sounds that come out of it. Cook presents here: the album lays out what it sets to do right from the start, and it works best if you pick and choose your favourite moments rather than attempting the daunting task of listening to it all the way through. But that doesn’t necessarily detract from the appeal of what A. This leads to some tracks feeling half-baked, while others drag for too long with little rhyme or reason for the most part, they sound like snippets of ideas we might hear fully develop on a future project.

#Ag cook 7g Pc#

If PC Music’s output has largely been about deconstructing pop music’s formula, 7G peels back even more layers to unveil the workings of that process. The opening section feels the most like that, which is why it’s likely the one that will test most listeners’ patience: if you can make it through some of the semi-formless experiments on ‘Drums’ – including a near-one minute drum solo with none of the texture or build-up of, say, a track like ‘Acid Angel’ – you’ll probably find a lot to cherish on the rest of 7G. Divided into seven sections – drums, guitar, supersaw, piano, Nord, spoken word, and extreme vocals – the album is experimental not so much in the way the term is often used in association with the hyperpop scene, but in the original sense of an artist trying out new ideas and seeing what sticks. Releasing an album as long as Stanley Kubrick’s swan song might be seen as a bold attempt at putting his own name into the spotlight after years of working in the background, but 7G feels less like a definitive statement than a captivating behind-the-scenes look into Cook’s creative process. And now, he’s come out with his first-ever debut solo effort under his own name, a 49-track record that stands as a testament to the producer’s unquenchable creativity. Just this year, he contributed to both Charli’s lockdown album and 100 gecs’ star-studded remix LP.

Since he founded the hugely influential PC Music label in 2013, he’s excelled at staying mostly in the shadows, helping artists like Charli XCX redefine their sound while paving the way for genre-bending acts like 100 gecs and Rina Sawayama. Cook has been instrumental in carving out a new path for a generation of pop artists operating in the margins of the mainstream.